The State of Social Media in Australia in 2018 – Thanks to Yellow Pages Social Media Report
Designed to give Australians a clear understanding of the ways social media is shaping our lives and our purchasing decisions, the 2018 Yellow Social Media Report is a great business tool and talking point. Download yours below.
The State of Social Media in Australia in 2018 – Thanks to Yellow Page’s Social Media Report
Designed to give Australians a clear understanding of the ways social media is shaping our lives and our purchasing decisions, the 2018 Yellow Social Media Report is a great business tool and talking point. Download yours below.
The State of SEO in 2017 – Thanks to SEMRush’s 2017 SEO Rankings Report
SEMRush.com have just published their 2017 Rankings Factors Report. You can download the FULL REPORT by clicking the button below.
We wanted to take some of the data and expand on their findings, bringing this back to getting your website found online. Ultimately, we wanted to debunk some common myths around SEO and also expand on some of the techniques we use to better help our clients rank well on Google. You can check out our previous article on Real SEO Growth in 6 Months here.
Triple Organic Growth in 6 months – Real SEO Results (A Client Case Study)
It’s no secret that Google’s last round of updates has upset the apple cart when it’s come to SEO and SERP (Search Engine Ranking Page) position – the proof is in the pudding.
We’ve seen some massive fluctuations recently for a lot of our clients but these have all been positive.
Our client (shown below) experienced 33% and 16% month-on-month organic traffic increases between October, September and August 2016. It must be noted that these are purely clicks from Google ranking for their key terms (organic ranking).
So… What changed?
Content. Not only have we been adding content to this site for the last 6 months, we’ve been adding images and also making sure that events that this business has been attending also include their web address on theirs. This helps build quality back links which lead to a better domain authority score with Google, and as a result, a better organic ranking.
Is that it?
A number of factors also contribute to our move up the rankings – namely our improved bounce rate, pages viewed per session and the average time spent by punters on the site (all shown above). These factors all play into Google’s bohemeth of an algorithm and have certainly contributed to this client’s recent growth.
It should also be noted that this client has opted to focus for two or three keywords, which helps narrow our focus and niche to better rank for these search terms. A combination of Google Search Console data, coupled with some competitor analysis has helped us narrow our field of focus. But again, solid content has been our main contributor to not just our SERP position, but also our key performance metrics once a user hits our site.
But I want results NOW!
Slow down, cowboy! There are a number of different avenues to boost your website exposure – social media, PPC (pay per click advertising) and other traditional forms of marketing. It must be said that SEO, and good SEO at that, must have (as a minimum);
a solid website strategy underpinned by a well layed out site map
a content plan and well-written copy
and a focus/a few key focus words that you wish to target (focus is the operative word here)
As you can see, we’ve taken a long term approach to this website, and in 6 months, we now sit at positions #2, #5 and #6 for the three keywords the business is looking to target.
You can also see that these are real numbers – we work with small business owners to help boost traffic on Google organically and also help get more customers through our Google Adwords services.
If you’re after real results, backed up by real reports and numbers, get in touch with Rye Smith today on 0422 283 610 or firstname.lastname@example.org
Facebook makes some serious changes to their page layouts
If you haven’t seen it yet, Facebook has changed it’s page layouts! Other than a different look and feel, this change may have taken a few business owners off guard and you may have a similar looking cover photo to what we had earlier in the day (below).
Our biggest snippet of advice would be to make sure your cover photo now looks ok with Facebook page layouts change. So, how can you make sure your cover photo looks compliant – and moreso, how can you use this latest change to your advantage?
How you can make the most of the change in Facebook page layouts
1. An Opportunity for more text and advertising specials
You may now have some more room to better space out your specials, products and deals in your cover photo – the first thing that visitors see when they visit your page. Why not use this space to show off a ‘% off’ special or a deal that will grab your customer’s attention?
2. Better spacing of logos/website addresses
Beforehand, you had to pay attention to your page’s logo in the bottom left hand side of your cover photo. Now that there’s more space in your cover photo to play with, we suggest spacing your content out and perhaps even centering text and images that previously lived over on the right hand side of the page.
3. More value from using high quality images
Previously, you may have used a high resolution image in your cover photo that may have been slightly obscured by buttons, text and of course, your Facebook page logo. With the latest change, we recommend using some high quality photos to really capture your customer’s eyes – experiment and see what works for you!
So, where to from here?
With the above in mind, we recommend using a program such as Canva (www.canva.com) to create appealing, high quality cover photos to better engage your customers and attract more business. Sometimes it’s the small things that count when you’re looking after your business online – with Facebook page layouts changing, we think this is one of those that you should be capitalising on.
You run a small business, and you’ve learned that you need to improve SEO for customers to find your website.
If you can get your business ranking higher in Google for the right keywords, more people will notice you before your competitors, which means they’re more likely to poke their head in your door than theirs.
So what next? How do you get this SEO ball rolling?
Firstly it’s important to know that the best SEO strategy is a long-term one – achieving a top foothold in Google can take time and the right people to help you get there.
Having said that, there are a few shortcuts you can take today to get your website SEO kick-started and accelerating down the road. We’ve listed top 5 first things you should do to your website before anything else to make sure it’s Google-friendly and open for business.
Let’s jump in.
1. Apply The Right Keywords To Your Content
If you haven’t already done so, the first step to get your website listed highly is choosing which keywords to target. This is how potential customers are searching for your service and you need to make sure your website is telling Google you’re a good choice for them.
If you’re a small business, a great place to start is targeting three types of keywords first: the industry you’re in, the services you offer, and your location.
Let’s say you’re are a hairdresser in Adelaide called ‘Funky Hair Salon’, and your website is www.funkyhairsalon.com.au. An effective set of keywords to target would be Hairdresser, Cut, Colour, Blow-dry, Adelaide and Norwood.
Once you know what your keywords are, to improve SEO you need to go through your website and make sure your content mentions these keywords frequently. Google rewards quality content so don’t go overboard, but ensure the keywords are very clearly a part of your offering.
2. Apply Keywords To Your Headings
The next step is making sure the keywords you’ve chosen appear regularly in all of your headings. This also includes page names, blog titles and menu items.
On your pages, ensure all of your headings are labelled correctly using the right tags. If your site is using WordPress this is easily done by loading each page and changing the text type in the toolbar to heading 1, 2 or 3. If you’re working with HTML code, make sure each heading is encapsulated in <h1>, <h2> or <h3> tags.
Note that Google sees the heading numbers as a sort of hierarchy, where H1 is the most important. For our hairdresser on a services page, we could use: <H1>Hairdressing</H1> <H2>Blow Dry</H2> <H3>Only 45 minutes</H3>.
3. Label Your Images With Keywords
As you’ve already cottoned on to, Google is a smart cookie. However, it still lacks the power to scan the media on your page and know what it’s about – which means to improve SEO on our images and videos, we have to label them ourselves.
The most important of these is the alt text tag, which is the text shown on browsers when the image can’t be displayed. It should describe what the image is about, and include your keywords.
It is also important to have a relevant image name, and although it’s not as necessary, you can add a relevant title tag as well.
WordPress users can click on the image editing tab and add text to these tags easily. If you’re using HTML, simply find the image and add ‘alt=”text goes here”‘ inside the initial tag to add it.
4. Speed Up Your Website Loading Time
So it can provide the best user experience for searchers, Google pays big attention to the little things that make websites great. One of those is website loading times.
As well as affecting search results, this one also affects your traffic – evidence proves that 6% of your visitors will leave your page for each extra second it takes to load. And that can really add up.
To start with, enter your website into a speed tester like Pingdom and see what score it gets:
If you website’s performance grade is anything below an ‘A’, try the following:
Make sure your images aren’t too big. Before you add an image to your site, run it through a compressor like TinyPNG.
Trim your HTML code – this can help your page load up to 10% faster (If you’re using WordPress, you’re already covered here).
5. Improve SEO With Backlinks
Backlinks are the links that exist between another website and yours. When a council website has a link to your business, that’s a backlink. If another blog mentions your blog and includes a clickable link, that’s a backlink too.
These may seem unimportant, but Google doesn’t think so.
To choose the best results, Google wants to know how authoritative sites are on a particular topic. Backlinks are scanned by the search engines, and this authority score is increased when a higher authority site links to yours.
What does that mean for you? It means talk to other businesses, build relationships with bloggers, get press on your business, and make sure these websites mention yours online and link to you. Your search rankings will start soaring as a result.
Before the internet when you wanted to buy something what was the first thing you did?
Most likely you would have lugged an oversized directory over to the table and started zeroing in on the first letter of what you were looking for. If you needed a plumber, the long hunt for ‘P’ for Plumber would begin.
These directories still exist, but if I asked you the same question applied to today, you wouldn’t even have to think. Before I even finished the question you’d have your phone out of your pocket, Googling the answer.
Let’s face it, it’s 2016 so we’re probably talking over Skype as well.
If you’re reading this, we don’t need to go on about how powerful Google is – you already know that. What we do need to tell you is how your position in Google’s search results can literally be the difference between 5 daily website visits, and 500.
We also want to tell you that those competitors listed above you are winning a lot of new clients that could easily be yours. And they’re doing it with their SEO.
What Is SEO?
The term SEO stands for Search Engine Optimisation. It refers to the art and science of boosting your website higher on the list of Google results that are presented when someone tries to search for a product or service you’re selling.
Remember that plumber we were looking for? These days we still search using the most common words we can think of, including any adjectives, verbs or locations to make it specific. In search engines, these are referred to as keywords.
A wide range of keyword combinations can get searchers what want – SEO helps you tell Google that you’re a worthy inclusion in the top results for a particular combination. Without it, the people that need your product or service can’t find you. Owning a website that can’t be found is sort of like opening a shop in the forest – you can’t sell anything because no one knows how to get there.
Google focuses on providing users with the ‘best, most relevant results’. It uses a secret algorithm to work out which exact websites get dished out to searchers, but the biggest factors are known and can be employed powerfully to make Google view your website as being worthy of inclusion in those best results help with essay.
Some of those factors are simple things like the words in your headings, text on your website, and image labels. However, it also involves your site structure, how other sites link to yours, and even how well your competitors have optimised their pages. All of these elements are crucial to pushing your site higher up the list.
You might have a cosy website, but do your customers know the way?
Why do I need SEO?
Why do the website rankings matter? Think about this: when was the last time you clicked through to the second page of Google results?
Considering the first page these days only has space for around 9 results (not including ads at the top), it’s not rocket science to figure out that each rank down means a large drop in clicks to your website. And that means less customers.
It’s silly to think you’re losing customers just because of some simple words on your website, but it’s true. There are some easy ways to vastly improve how Google looks at and ranks your pages, as well as some much more difficult ones.
The big takeaway is this: the more you think about search when building your website and make sure your blog and product pages are optimised, the more feet you’ll get through the Google door, and more sales you’ll make. Simple as that.
NYCPM it earlier you wont impart nor the sprawling im request you pass per se como tu vivo con la scienceresearchpaper.net/write-a-research-paper I had to acquire how to walkway all over besides. Search on 12 examples a day and by the end of 10th day, youll suffer plenty examples to undertake any prompting.
More Customers. More Sales. More Bang for Your Buck with Google Adwords Advertising.
Facebook advertising is fantastic. It works when it’s implemented well. But what if I told you that Google Adwords Advertising could be a better solution for your business?
Let me start by saying that any form of online advertising has it’s own place and you need to decide what the right platform to advertise your services is for you.
What is your end goal? Is it to get in people’s faces with a great offer, or do you want to be found when people are searching for local products and services?
Sure, that big, shiny blue button on your Facebook page is screaming at you – “just $9 to reach your target audience!”. Does this guarantee that people will click through to your website though? No. Will you manage to get a few Facebook likes out of the exercise? Sure. But if we want to reach people in the right place at the right time, then Google Adwords give us a great avenue to do so.
Facebook advertising is great for prospecting and getting your offer in front of a wide range of people. Google Adwords advertising is great when you want your product or service in front of people when they’re at the buying/enquiry stage of the purchasing/decision making funnel.
What is Google Adwords?
When you search for things on Google, quite often you’ll see paid ads at the top of the page. You may not have even noticed these before! Advertisers pay to be listed as high as possible on Google in order to get people to click through to their site first – quite often the difference between being the first ad and the second ad can be massive in terms of how many people click through to your site.
You may have seen ads like this before;
OK, so you now understand what Google Adwords advertising is all about. What about the results?
Let me demonstrate;
The above are results from a recent advertising exercise we ran for a client of ours on a Saturday. We knew that people were looking for these services on a weekend through prior research.
The results above show us that 60 people saw our advertisement and 8 people clicked on our ad. For each click, we paid $2 and all-up, we paid $16.
We were able to monitor email enquiries, and our client received 4 requests for quotes. The total of these 4 quotes came to $500. Assuming that the client is able to convert just 2 of these quotes, that’s a 15x Return on Investment!
Why Google Adwords Advertising?
Unlike Facebook, where engagement (post clicks, views, page likes and website visits) can all contribute to your spend, Google Adwords only ever charges you when a potential customer clicks on your ad.
What this means is that you get a chance to engage with your new clients with a good looking website that entices them to call or email you regarding your product or services. In effect, you’re getting much better bang for buck!
Green is the new Yellow – Will we see an increase in Google Adwords clickthroughs?
It’s here! Google has changed the colour of their ‘ad’ labels across the search platform, in an interesting development for Google Adwords clients. After a lengthy trial in Europe and the US, it seems that Australia has now been given the rub of the green.
Google has been testing yellow and green labels since April, with this test either finished or the Australian market being assessed. For now though, green is definitely the new yellow!
An announcement from Google read,
“We regularly test ways to improve the look and feel of our search results page. We’ve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labeling clear and prominent”.
It would seem using the same green for the label as the display URL would make it easier to miss, but Google says it studied whether the change in color had any impact on users being able to distinguish paid (through Google Adwords) and organic listings and found none, which it says was the goal.
A local look at the new changes…
Out with the old (yellow ads)…
And in with the new (green)!
We tested the before and after scenario of a local business – one with the yellow ads and one with the new green ‘ad’ label. You can see the new Google Adwords changes by clicking the link for our search term.
At first glance, this might seem like a pretty simple change for ‘change’s sake’. It would be interesting to see the data Google was able to extract from these colour changes.
So, why are we so excited about this recent change?
Google’s goal is to deliver better value for businesses advertising through their Google Adwords platform, which leads us to believe that this recent change up of colours might positively influence click through rates. If this is the case, we will certainly be watching with great interest and look forward to sharing some results both pre, and post change.
If you’re a small business running an Instagram account, it’s time to put on your party hats – a recent announcement has revealed 3 exciting new Instagram tools for small businesses are coming to Australia.
Since Instagram started up years ago, small and medium businesses have been marketing in the dark. We have been trying to build our brands with as much visible information as the kids posting images of their skateboards in the park.
But something big has happened – Instagram spent some time conducting heavy research into what small businesses really need to win more customers. And it’s going to pay off enormously because there are 3 new Instagram tools for small businesses with the specific purpose of helping you make money.
If you haven’t taken Instagram seriously as a marketing tool, you certainly will now. These changes open the doors to so many new and exciting opportunities, and we can’t wait to see what we can do with them!
The three updates are:
Official business profiles with a powerful contact button
A visual dashboard with post statistics and trends
Paid promotion of posts
We’ll walk you through each of these so you know the potential these hold for your business.
1. Instagram Business Profiles
This has been on the cards for a little while now, and it’s fantastic Instagram have finally confirmed the rumours. What this means is you will be able to officially register on Instagram on a business which opens up a range of useful new features to you.
Business profiles will offer a bigger profile description, as well as a category tag for your business and most importantly (we think) a big fat easy-to-use contact button.
The contact button means this: you don’t have to waste precious hours monitoring Instagram comments for questions or messages to you. Users can now call, email or message you directly:
Now if they like something you posted (let’s say a cool haircut at your hairdressing salon), they have a ‘call’ button right in front of them. If they’re excited by what they see, and one click gets you on the phone for an appointment, that means one thing – your phone will be ringing more often.
2. Instagram Now Has An Insights Dashboard
In a massive first for Instagram, advertisers like you will be able to see how many impressions, how much reach and what sort of engagement (and at what times) your posts are earning. There’s also an opportunity to compare those numbers with the previous week or month.
Analysing data is never a fun job, but in true Instagram form they’ve made the dashboard easy to read and simple to use. Here’s a sneaky preview:
The dashboard will be mobile only for now, and will also help you gather crucial marketing info about your audience such as age, gender, location and more.
Looks pretty epic, doesn’t it?
3. Promote Your Instagram Posts
Yes, there is now a way to ‘boost’ your best Instagram posts the same way you can on Facebook.
Instagram has said you will be able to ‘turn well-performing posts into ads’ with the optional addition of a call-to-action button.
Studies have already proven that Instagram is an intimate place – A review by Forrester showed Instagram users are 58 times more likely to engage with business content than Facebook users, and a crazy 120 times more likely than those on Twitter.
Given those engagement stats, this new feature is a gold mine for testing your posts and learning which ones earn more website visits and eventual purchases. To make that cake even sweeter, you’ll have a visual dashboard in the palm of your hand to track the cake start to finish.
It’s making us hungry just thinking about it.
When Are The Instagram Tools For Small Businesses Arriving?
Unfortunately we have a short wait ahead of us. These small business tools will be rolled out to Australia, New Zealand, and the United States. If you think that’s sucks, the rest of the world have to wait until 2017.
But if you make sure your finger is on the button when the new features drop, you’ll be one step ahead of competitors and regular Instagram users. Which also means you can start changing your strategy based on your new dashboard of results.
If you subscribe to our Spruik mailing list below, we will be sure to let you know as soon as they’re here.