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15x Return on Investment with Google Adwords Advertising

By | Google Adwords, Marketing, SEO | No Comments

More Customers. More Sales. More Bang for Your Buck with Google Adwords Advertising.

Facebook advertising is fantastic. It works when it’s implemented well. But what if I told you that Google Adwords Advertising could be a better solution for your business?

Let me start by saying that any form of online advertising has it’s own place and you need to decide what the right platform to advertise your services is for you.

What is your end goal? Is it to get in people’s faces with a great offer, or do you want to be found when people are searching for local products and services?

Sure, that big, shiny blue button on your Facebook page is screaming at you – “just $9 to reach your target audience!”. Does this guarantee that people will click through to your website though? No. Will you manage to get a few Facebook likes out of the exercise? Sure. But if we want to reach people in the right place at the right time, then Google Adwords give us a great avenue to do so.

Facebook advertising is great for prospecting and getting your offer in front of a wide range of people. Google Adwords advertising is great when you want your product or service in front of people when they’re at the buying/enquiry stage of the purchasing/decision making funnel.

What is Google Adwords?

When you search for things on Google, quite often you’ll see paid ads at the top of the page. You may not have even noticed these before! Advertisers pay to be listed as high as possible on Google in order to get people to click through to their site first – quite often the difference between being the first ad and the second ad can be massive in terms of how many people click through to your site.

You may have seen ads like this before;

google adwords advertising adelaide

 

OK, so you now understand what Google Adwords advertising is all about. What about the results?

 

Let me demonstrate;

google adwords advertising

The above are results from a recent advertising exercise we ran for a client of ours on a Saturday. We knew that people were looking for these services on a weekend through prior research.

The results above show us that 60 people saw our advertisement and 8 people clicked on our ad. For each click, we paid $2 and all-up, we paid $16.

We were able to monitor email enquiries, and our client received 4 requests for quotes. The total of these 4 quotes came to $500. Assuming that the client is able to convert just 2 of these quotes, that’s a 15x Return on Investment! 

Why Google Adwords Advertising?

Unlike Facebook, where engagement (post clicks, views, page likes and website visits) can all contribute to your spend, Google Adwords only ever charges you when a potential customer clicks on your ad.

What this means is that you get a chance to engage with your new clients with a good looking website that entices them to call or email you regarding your product or services. In effect, you’re getting much better bang for buck!

Google Adwords Gets the Green Light

By | Google Adwords, SEO | No Comments

Green is the new Yellow – Will we see an increase in Google Adwords clickthroughs?

It’s here! Google has changed the colour of their ‘ad’ labels across the search platform, in an interesting development for Google Adwords clients. After a lengthy trial in Europe and the US, it seems that Australia has now been given the rub of the green.

Google has been testing yellow and green labels since April, with this test either finished or the Australian market being assessed. For now though, green is definitely the new yellow!

An announcement from Google read,

“We regularly test ways to improve the look and feel of our search results page. We’ve been experimenting with a green search ad label and have decided to roll it out based on positive feedback from users and advertisers. Our goal is to make our results page easy to use, and our labeling clear and prominent”.

It would seem using the same green for the label as the display URL would make it easier to miss, but Google says it studied whether the change in color had any impact on users being able to distinguish paid (through Google Adwords) and organic listings and found none, which it says was the goal.

A local look at the new changes…

Google adwords yellow ads

Out with the old (yellow ads)…

google adwords green ads

And in with the new (green)!

We tested the before and after scenario of a local business – one with the yellow ads and one with the new green ‘ad’ label. You can see the new Google Adwords changes by clicking the link for our search term.

At first glance, this might seem like a pretty simple change for ‘change’s sake’. It would be interesting to see the data Google was able to extract from these colour changes.

So, why are we so excited about this recent change?

Google’s goal is to deliver better value for businesses advertising through their Google Adwords platform, which leads us to believe that this recent change up of colours might positively influence click through rates. If this is the case, we will certainly be watching with great interest and look forward to sharing some results both pre, and post change.

Google Analytics – Why You Need to Know All About It

By | Google Analytics | No Comments

It’s amazing how many small businesses have a website but don’t even have the basics sorted when it comes to finding out how their site is being used. One of the most important elements of running a business is your digital presence and making sure you make it easy for your customers to find useful, relevant content. The next most important element is knowing how these customers of yours are using your website and interacting with your content.

Many businesses use an array of different web publishing platforms – you might even be using such sites as ‘Wix’,  ‘Squarespace’ and ‘Shopify’ to publish your website online. Our preference leans towards ‘WordPress’ but monitoring your users actions on your site with Google Analytics can be achieved with any one of the mentioned platforms.

So, what is this Google Analytics business and how can I go about learning about my customers?

First and foremost, Google Analytics is the premier web tool for monitoring such things as;

  • Where your customers are coming from – you can see if more people land on your site from Facebook or your Google listing for example
  • How long your customers are staying on your website – this is a good indicator of whether your content is engaging and interesting
  • What pages your customers visit – this is vital in establishing if your site is converting well and indeed easy to navigate around
  • What the total amount of traffic is visiting your website

The above is just the tip of the iceberg when it comes to what Google Analytics can track – but it’s a great start, especially if you don’t have the basics setup in the first place.

We’ve put together some useful guides on how to install Google Analytics on your website below for some of the major platforms, but before you rush over there, there’s some basics you’ll want to get sorted first.

You’ll want to create a Gmail account which you can do here. The next step is to visit Google Analytics to get started.

analytics1
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Once you’ve created your account and got that sorted, you’ll need to ‘Sign Up’ for Google Analytics.

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The next screen gets you to setup your website (so go ahead and enter all of the relevant details in the form fields).

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Once you’ve successfully completed the above, you’ll get given your ‘Tracking Code’ – this is the most important part of Google Analytics as it relays information back to Google about how your site is being used.

analytics5

 

You’ll want to copy the code (yes, all of it) and then transfer it into whatever system you’re using. Depending on what system you’re using, the process will be slightly different, so we have written the below guides to get you started.

Once you’ve setup your Google Analytics tracking on your chosen platform, you can test to see if you’re receiving real data from your website.

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Head to the ‘Reporting’ Tab in Google Analytics and navigate to the ‘Real Time’ tab on the left hand side. In another tab, navigate to your website (you may need to refresh your website for the changes to take effect.

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You should start to see real time data now stream through!

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Over time, you will gather further statistics on your website visitors – an example of this is shown below.

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Now with Google Analytics setup, you can track your website visitors and gain valuable insight into how they’re using your website!

Facebook Video Ads – What you Need to Know

By | Facebook | No Comments

Ad breaks are here on Facebook – so what do you need to know?

Facebook has recently announced that video ads for live stream video is here – giving advertisers yet another opportunity to market to their consumers and for publishers to monetise their content.

Interestingly, the focus has been on Facebook Live video – where publishers with more than 2000 followers can opt to include ‘ad breaks’ into their content (see image on the right).

However, ‘mid-roll’ video ads seem to be on the rise and at Spruik, we managed to get a sneak peak at what this might look like. According to Facebook, mid-roll ads can’t run until a video has been rolling for at least 20 seconds, and the ads must be at least two minutes apart.

Quick Overview For the Advertisers;

  • Mid-rolls are expected to run for up to 15 seconds each.
  • Publishers will be able to add the ads into new videos while also retrospectively applying them to existing on-demand content.

Quick Overview For Content Publishers;

  • Only broadcasts with 300 or more people watching at the same time are eligible for ad breaks.
  • You must reach the 4 minute mark in your Live broadcast before you can run an ad break. You can only take ad breaks after the first 4 minutes of a Live stream. After you take your first break, you must wait an additional 5 minutes to take your next break.

Facebook has announced that it revamping its video advertising in the following (delightful) ways:

  • Ad breaks in both videos and live streams.
  • Mid-roll ads for a videos – that is, ads that play in the middle of the video as opposed to at the beginning. Mark Zuckerberg is supposedly a fan of mid-rolls instead of pre-rolls because he views them as less intrusive and sees them as good for encouraging longer video (something Facebook is trying to focus on currently).
  • The mid-roll adverts will supposedly be up to 15 seconds long.
  • You will be able to add ads into new videos and put them into videos that are already uploaded.
  • You will able to put an ad into a livestream from the four minute mark onward and then ads can follow every five minutes after that point
  • To have the ability to put ads in your livestream, a users must have at least 2000 followers and must have had at least 300 viewers watching concurrently on one of their recent streams.

For more information, visit;

http://www.facebook.com/business/help/2176888065869976

We managed to get a sneak peak at what the Motor Accident Commission of South Australia is utilising these new ads as we were browsing through our feed.