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Yellow Pages Social Media Business Report – 2018

By | Google Adwords, Google Analytics, Marketing, SEO, Social Media

The State of Social Media in Australia in 2018 – Thanks to Yellow Pages Social Media Report

Designed to give Australians a clear understanding of the ways social media is shaping our lives and our purchasing decisions, the 2018 Yellow Social Media Report is a great business tool and talking point. Download yours below.

Download Report Here

We work with small business owners to help increase their brand awareness on social media and digital channels.

If you’re after real results, backed up by real reports and numbers, get in touch with Rye Smith today on 0422 283 610 or rye@spruikdigital.com.au

Yellow Pages Business Report – 2018

By | Google Adwords, Google Analytics, Marketing, SEO, Social Media

The State of Social Media in Australia in 2018 – Thanks to Yellow Page’s Social Media Report

Designed to give Australians a clear understanding of the ways social media is shaping our lives and our purchasing decisions, the 2018 Yellow Social Media Report is a great business tool and talking point. Download yours below.

Download Report Here

We work with small business owners to help increase their brand awareness on social media and digital channels.

If you’re after real results, backed up by real reports and numbers, get in touch with Rye Smith today on 0422 283 610 or rye@spruikdigital.com.au

SEO Ranking Factors – 2017 Report

By | Google Adwords, Google Analytics, Marketing, SEO | No Comments

The State of SEO in 2017 – Thanks to SEMRush’s 2017 SEO Rankings Report

SEMRush.com have just published their 2017 Rankings Factors Report. You can download the FULL REPORT by clicking the button below.

We wanted to take some of the data and expand on their findings, bringing this back to getting your website found online. Ultimately, we wanted to debunk some common myths around SEO and also expand on some of the techniques we use to better help our clients rank well on Google. You can check out our previous article on Real SEO Growth in 6 Months here.
sem-rush

Download Report Here

We work with small business owners to help boost traffic on Google organically and also help get more customers through our Google Adwords services.

If you’re after real results, backed up by real reports and numbers, get in touch with Rye Smith today on 0422 283 610 or wework@spruikdigital.com.au

Triple Organic Growth in 6 months – Real SEO Results

By | Marketing, SEO | No Comments

Triple Organic Growth in 6 months – Real SEO Results (A Client Case Study)

It’s no secret that Google’s last round of updates has upset the apple cart when it’s come to SEO and SERP (Search Engine Ranking Page) position – the proof is in the pudding.

We’ve seen some massive fluctuations recently for a lot of our clients but these have all been positive.

Our client (shown below) experienced 33% and 16% month-on-month organic traffic increases between October, September and August 2016. It must be noted that these are purely clicks from Google ranking for their key terms (organic ranking).

seo-growth-header

So… What changed?

Content. Not only have we been adding content to this site for the last 6 months, we’ve been adding images and also making sure that events that this business has been attending also include their web address on theirs. This helps build quality back links which lead to a better domain authority score with Google, and as a result, a better organic ranking.

Is that it?

Well, no.

real-results

A number of factors also contribute to our move up the rankings – namely our improved bounce rate, pages viewed per session and the average time spent by punters on the site (all shown above). These factors all play into Google’s bohemeth of an algorithm and have certainly contributed to this client’s recent growth.

It should also be noted that this client has opted to focus for two or three keywords, which helps narrow our focus and niche to better rank for these search terms. A combination of Google Search Console data, coupled with some competitor analysis has helped us narrow our field of focus. But again, solid content has been our main contributor to not just our SERP position, but also our key performance metrics once a user hits our site.

But I want results NOW!

Slow down, cowboy! There are a number of different avenues to boost your website exposure – social media, PPC (pay per click advertising) and other traditional forms of marketing. It must be said that SEO, and good SEO at that, must have (as a minimum);

  • a solid website strategy underpinned by a well layed out site map
  • a content plan and well-written copy
  • and a focus/a few key focus words that you wish to target (focus is the operative word here)

As you can see, we’ve taken a long term approach to this website, and in 6 months, we now sit at positions #2, #5 and #6 for the three keywords the business is looking to target.

You can also see that these are real numbers – we work with small business owners to help boost traffic on Google organically and also help get more customers through our Google Adwords services.

If you’re after real results, backed up by real reports and numbers, get in touch with Rye Smith today on 0422 283 610 or wework@spruikdigital.com.au

Facebook Page Layouts Change!

By | Facebook, Social Media | No Comments

Facebook makes some serious changes to their page layouts

If you haven’t seen it yet, Facebook has changed it’s page layouts! Other than a different look and feel, this change may have taken a few business owners off guard and you may have a similar looking cover photo to what we had earlier in the day (below).

Our biggest snippet of advice would be to make sure your cover photo now looks ok with Facebook page layouts change. So, how can you make sure your cover photo looks compliant – and moreso, how can you use this latest change to your advantage?

facebook page layout changes

How you can make the most of the change in Facebook page layouts

1. An Opportunity for more text and advertising specials

You may now have some more room to better space out your specials, products and deals in your cover photo – the first thing that visitors see when they visit your page. Why not use this space to show off a ‘% off’ special or a deal that will grab your customer’s attention?

2. Better spacing of logos/website addresses

Beforehand, you had to pay attention to your page’s logo in the bottom left hand side of your cover photo. Now that there’s more space in your cover photo to play with, we suggest spacing your content out and perhaps even centering text and images that previously lived over on the right hand side of the page.

3. More value from using high quality images

Previously, you may have used a high resolution image in your cover photo that may have been slightly obscured by buttons, text and of course, your Facebook page logo. With the latest change, we recommend using some high quality photos to really capture your customer’s eyes – experiment and see what works for you!

facebook cover photo change

So, where to from here?

With the above in mind, we recommend using a program such as Canva (www.canva.com) to create appealing, high quality cover photos to better engage your customers and attract more business. Sometimes it’s the small things that count when you’re looking after your business online – with Facebook page layouts changing, we think this is one of those that you should be capitalising on.

waterfall improve seo

5 Simple Ways To Improve SEO And Get Your Website Seen

By | SEO | No Comments

You run a small business, and you’ve learned that you need to improve SEO for customers to find your website.

If you can get your business ranking higher in Google for the right keywords, more people will notice you before your competitors, which means they’re more likely to poke their head in your door than theirs.

So what next? How do you get this SEO ball rolling?

Firstly it’s important to know that the best SEO strategy is a long-term one – achieving a top foothold in Google can take time and the right people to help you get there.

Having said that, there are a few shortcuts you can take today to get your website SEO kick-started and accelerating down the road. We’ve listed top 5 first things you should do to your website before anything else to make sure it’s Google-friendly and open for business.

Let’s jump in.

improve SEO web traffic

1. Apply The Right Keywords To Your Content

If you haven’t already done so, the first step to get your website listed highly is choosing which keywords to target. This is how potential customers are searching for your service and you need to make sure your website is telling Google you’re a good choice for them.

If you’re a small business, a great place to start is targeting three types of keywords first: the industry you’re in, the services you offer, and your location.

Let’s say you’re are a hairdresser in Adelaide called ‘Funky Hair Salon’, and your website is www.funkyhairsalon.com.au. An effective set of keywords to target would be Hairdresser, Cut, Colour, Blow-dry, Adelaide and Norwood.

Once you know what your keywords are, to improve SEO you need to go through your website and make sure your content mentions these keywords frequently. Google rewards quality content so don’t go overboard, but ensure the keywords are very clearly a part of your offering.

2. Apply Keywords To Your Headings

The next step is making sure the keywords you’ve chosen appear regularly in all of your headings. This also includes page names, blog titles and menu items.

On your pages, ensure all of your headings are labelled correctly using the right tags. If your site is using WordPress this is easily done by loading each page and changing the text type in the toolbar to heading 1, 2 or 3. If you’re working with HTML code, make sure each heading is encapsulated in <h1>, <h2> or <h3> tags.

wordpress improve seo headings

Note that Google sees the heading numbers as a sort of hierarchy, where H1 is the most important. For our hairdresser on a services page, we could use: <H1>Hairdressing</H1> <H2>Blow Dry</H2> <H3>Only 45 minutes</H3>.

3. Label Your Images With Keywords

As you’ve already cottoned on to, Google is a smart cookie. However, it still lacks the power to scan the media on your page and know what it’s about – which means to improve SEO on our images and videos, we have to label them ourselves.

The most important of these is the alt text tag, which is the text shown on browsers when the image can’t be displayed. It should describe what the image is about, and include your keywords.

It is also important to have a relevant image name, and although it’s not as necessary, you can add a relevant title tag as well.

alt text Improve SEO

WordPress users can click on the image editing tab and add text to these tags easily. If you’re using HTML, simply find the image and add ‘alt=”text goes here”‘ inside the initial tag to add it.

4. Speed Up Your Website Loading Time

So it can provide the best user experience for searchers, Google pays big attention to the little things that make websites great. One of those is website loading times.

As well as affecting search results, this one also affects your traffic – evidence proves that 6% of your visitors will leave your page for each extra second it takes to load. And that can really add up.

To start with, enter your website into a speed tester like Pingdom and see what score it gets:

speed Improve SEO

If you website’s performance grade is anything below an ‘A’, try the following:

  1. Make sure your images aren’t too big. Before you add an image to your site, run it through a compressor like TinyPNG.
  2. Remove any Adobe Flash or Javascript elements (they usually run the fancy animations on your page).
  3. Trim your HTML code – this can help your page load up to 10% faster (If you’re using WordPress, you’re already covered here).

5. Improve SEO With Backlinks

Backlinks are the links that exist between another website and yours. When a council website has a link to your business, that’s a backlink. If another blog mentions your blog and includes a clickable link, that’s a backlink too.

These may seem unimportant, but Google doesn’t think so.

Improve SEO with backlinks

To choose the best results, Google wants to know how authoritative sites are on a particular topic. Backlinks are scanned by the search engines, and this authority score is increased when a higher authority site links to yours.

What does that mean for you? It means talk to other businesses, build relationships with bloggers, get press on your business, and make sure these websites mention yours online and link to you. Your search rankings will start soaring as a result.

What is SEO And Why Is My Website Lost Without It?

By | SEO

Before the internet when you wanted to buy something what was the first thing you did?

Most likely you would have lugged an oversized directory over to the table and started zeroing in on the first letter of what you were looking for. If you needed a plumber, the long hunt for ‘P’ for Plumber would begin.

These directories still exist, but if I asked you the same question applied to today, you wouldn’t even have to think. Before I even finished the question you’d have your phone out of your pocket, Googling the answer.

Girl using google with seo

Let’s face it, it’s 2016 so we’re probably talking over Skype as well.

If you’re reading this, we don’t need to go on about how powerful Google is – you already know that. What we do need to tell you is how your position in Google’s search results can literally be the difference between 5 daily website visits, and 500.

We also want to tell you that those competitors listed above you are winning a lot of new clients that could easily be yours. And they’re doing it with their SEO.

What Is SEO?

The term SEO stands for Search Engine Optimisation. It refers to the art and science of boosting your website higher on the list of Google results that are presented when someone tries to search for a product or service you’re selling.

SEO Adelaide marketing

Remember that plumber we were looking for? These days we still search using the most common words we can think of, including any adjectives, verbs or locations to make it specific. In search engines, these are referred to as keywords.

A wide range of keyword combinations can get searchers what want  – SEO helps you tell Google that you’re a worthy inclusion in the top results for a particular combination. Without it, the people that need your product or service can’t find you. Owning a website that can’t be found is sort of like opening a shop in the forest – you can’t sell anything because no one knows how to get there.

Google focuses on providing users with the ‘best, most relevant results’. It uses a secret algorithm to work out which exact websites get dished out to searchers, but the biggest factors are known and can be employed powerfully to make Google view your website as being worthy of inclusion in those best results help with essay.

Some of those factors are simple things like the words in your headings, text on your website, and image labels. However, it also involves your site structure, how other sites link to yours, and even how well your competitors have optimised their pages. All of these elements are crucial to pushing your site higher up the list.

lost house without seo

You might have a cosy website, but do your customers know the way?

Why do I need SEO?

Why do the website rankings matter? Think about this: when was the last time you clicked through to the second page of Google results?

…It was probably a while ago. Statistics say that 91% of searchers don’t make it to the second page, and 50% don’t even make it past the first three results.

Considering the first page these days only has space for around 9 results (not including ads at the top), it’s not rocket science to figure out that each rank down means a large drop in clicks to your website. And that means less customers.

It’s silly to think you’re losing customers just because of some simple words on your website, but it’s true. There are some easy ways to vastly improve how Google looks at and ranks your pages, as well as some much more difficult ones.

Summary

The big takeaway is this: the more you think about search when building your website and make sure your blog and product pages are optimised, the more feet you’ll get through the Google door, and more sales you’ll make. Simple as that.

NYCPM it earlier you wont impart nor the sprawling im request you pass per se como tu vivo con la scienceresearchpaper.net/write-a-research-paper I had to acquire how to walkway all over besides. Search on 12 examples a day and by the end of 10th day, youll suffer plenty examples to undertake any prompting.

Instagram Launching 3 Exciting New Tools For Small Businesses

By | Instagram, Social Media | No Comments

If you’re a small business running an Instagram account, it’s time to put on your party hats – a recent announcement has revealed 3 exciting new Instagram tools for small businesses are coming to Australia.

Since Instagram started up years ago, small and medium businesses have been marketing in the dark. We have been trying to build our brands with as much visible information as the kids posting images of their skateboards in the park.

But something big has happened – Instagram spent some time conducting heavy research into what small businesses really need to win more customers. And it’s going to pay off enormously because there are 3 new Instagram tools for small businesses with the specific purpose of helping you make money.

If you haven’t taken Instagram seriously as a marketing tool, you certainly will now. These changes open the doors to so many new and exciting opportunities, and we can’t wait to see what we can do with them!

The three updates are:

  • Official business profiles with a powerful contact button
  • A visual dashboard with post statistics and trends
  • Paid promotion of posts

We’ll walk you through each of these so you know the potential these hold for your business.

1. Instagram Business Profiles

This has been on the cards for a little while now, and it’s fantastic Instagram have finally confirmed the rumours. What this means is you will be able to officially register on Instagram on a business which opens up a range of useful new features to you.

Business profiles will offer a bigger profile description, as well as a category tag for your business and most importantly (we think) a big fat easy-to-use contact button.

profile Instagram tools for small businesses

The contact button means this: you don’t have to waste precious hours monitoring Instagram comments for questions or messages to you. Users can now call, email or message you directly:

Instagram tools for small businesses contact

Now if they like something you posted (let’s say a cool haircut at your hairdressing salon), they have a ‘call’ button right in front of them. If they’re excited by what they see, and one click gets you on the phone for an appointment, that means one thing – your phone will be ringing more often.

2. Instagram Now Has An Insights Dashboard

In a massive first for Instagram, advertisers like you will be able to see how many impressions, how much reach and what sort of engagement (and at what times) your posts are earning. There’s also an opportunity to compare those numbers with the previous week or month.

Analysing data is never a fun job, but in true Instagram form they’ve made the dashboard easy to read and simple to use. Here’s a sneaky preview:

The dashboard will be mobile only for now, and will also help you gather crucial marketing info about your audience such as age, gender, location and more.

Looks pretty epic, doesn’t it?

3. Promote Your Instagram Posts

Yes, there is now a way to ‘boost’ your best Instagram posts the same way you can on Facebook.

Instagram has said you will be able to ‘turn well-performing posts into ads’ with the optional addition of a call-to-action button.

Instagram tools for small businesses promote

Studies have already proven that Instagram is an intimate place – A review by Forrester showed Instagram users are 58 times more likely to engage with business content than Facebook users, and a crazy 120 times more likely than those on Twitter.

Given those engagement stats, this new feature is a gold mine for testing your posts and learning which ones earn more website visits and eventual purchases. To make that cake even sweeter, you’ll have a visual dashboard in the palm of your hand to track the cake start to finish.

It’s making us hungry just thinking about it.

When Are The Instagram Tools For Small Businesses Arriving?

Unfortunately we have a short wait ahead of us. These small business tools will be rolled out to Australia, New Zealand, and the United States. If you think that’s sucks, the rest of the world have to wait until 2017.
But if you make sure your finger is on the button when the new features drop, you’ll be one step ahead of competitors and regular Instagram users. Which also means you can start changing your strategy based on your new dashboard of results.
If you subscribe to our Spruik mailing list below, we will be sure to let you know as soon as they’re here.
Exciting times ahead for your business!
Adelaide marketing instagram photo

5 Tips to Nail Your Instagram Tags And Get More Customers

By | Instagram, Social Media | No Comments

Started an Instagram account but don’t know how to use Instagram tags? You’re not alone.

With 5 million active users monthly in Australia alone and 70% of those between 18-34 years old, Instagram is the perfect place to share your brand’s unique way of seeing the world.

But while most businesses know how to post photos and keep a regular schedule, they’re missing out on the most potent strategy for finding new customers – and it’s because they haven’t taken the time to master how to use Instagram tags.

Instagram tags are in most cases the difference between averages of 5 likes and 500 likes on your images. It’s the reason some Instagram accounts are constantly growing followers and others get left in the dirt (and forgotten).

Learning how to use Instagram tags effectively on your images is actually quick and easy, and once you know what to do, you can apply the same strategy to every single post you make. This 10-minute read could make or break the next 3 months of your Instagram results.

Below are 5 quick and powerful tips you can start applying to your posts today.

1. How To Choose Effective Instagram Tags

Most businesses choose their Instagram tags by including what first comes to mind. Dog on your construction site? #dog. Sexy new nails? #nails. While this may appear relevant and useful, it’s actually not.

how to use instagram tags for business
Your tags are crucial to your Instagram success because it’s how you get found. Tags work like Google keywords. When you want to find something, you type in a description and Google brings up whatever seems most relevant. Instagram is the same. The difference is it’s used for images – which don’t have words attached.

You use tags to describe what your image is about, or what it can be associated with, so Instagram users can find it easily.

Here are some tips on how to use Instagram tags effectively with your posts:

  • Include a variety of Instagram tags, from popular ones (#dogsofinstagram) right down to specific ones (#pugsofnorthmelbourne). #dogs will have 17 million posts whereas a specific one will have a few thousand. Use a mixture to help get your content seen.
  • Use a brand-specific hashtag. Create something unique for your own business and use it in every post.
  • See what your competitors are doing. Research other Instagrams in your niche for hashtag ideas and consider adopting them.
  • Research your audience. Look at your current followers and see what they use when they post an image similar to your business.

2. How To Add Your Instagram Tags

Imagine you’re running a newspaper campaign and the account manager asks if you would like 5 ads or 30, at no extra cost. What would you choose?

Instagram allows a maximum of 30 tags, and you should use every last one of them.

We know what you might be thinking – that 30 is quite a lot, and you don’t want to become ‘that person’ who posts a wall of hashtags bigger than their actual image. And we completely agree. Which is why we recommend using a clever trick.

When writing your image caption, include a small and conversational image description along with a few distinct tags. Now here’s the cool bit – immediately after posting your image, open a new comment and add 5 dots (periods) on 5 lines, then write in all your Instagram tags. Post the comment straight away.


comments how to use instagram tags This will collapse into […] in the newsfeed, getting rid of the clutter and focusing the user on your vibrant photos instead.

3. Save And Categorise Your Instagram Tags

If you want your Instagram to keep growing (of course you do), it’s critical you keep your tags saved in categories.

This is for two reasons.

Firstly, it means you can add them quickly. As soon as you’ve posted your image, as we mentioned above you can open a new comment and copy and paste your Instagram tags across from your phone or computer’s notes. This means you can post them all really quickly, where ever you are.

Secondly, when you want to make a change to your Instagram tags your try different combinations, you can save and add them quickly too. Keeping notes ensures you have a record of what you’ve used in the past so if something works really well you can test out why and do more of it.

how to use instagram tags adelaide

Keep your tags saved somewhere.

Number 4 – Update Your Instagram Tags

It’s important to update your Instagram tags regularly to stay current with how your audience is finding you.

Some industries in particular (like hairdressing and fashion) move fast and respond well to trends so you need to keep up with that to stay relevant and draw potential customers to your posts.

Monitor your week-by-week stats of who is engaging with your content, and take note of which tags seem to attract more interest.

If you know how to use instagram tags when a new trend starts, you have a much bigger chance of finding potential customers. When there’s a trending tag you can make use of, whether it be a one-off event or a new craze, do some research to find out what tags are being used with it and weave them into your strategy. For some inspo on how to create posts relevant to trends, see our article on Facebook post ideas.

Number 5 – How To Use Instagram Tags For Your Promotions

A popular and effective marketing strategy involving tags is holding Instagram-based competitions with cool prizes.

If you make the competition entries include an Instagram interaction, for example posting a particular photo or using a specific hashtag, both your current audience and new users create original content to promote your brand while also being able to connect with others with similar interests.

It creates a sense of community, connects you with your customers and advertises what you do to a range of new people. Just make sure you tell everyone to use your campaign and brand tags in their images.

What do you think of these tag tips? If you have a tip that’s worked for you, let us know in the comments below!

Facebook editorial calendar

Step Up Your Posts With A Facebook Editorial Calendar

By | Facebook, Social Media | No Comments

Ever wondered how some Facebook pages consistently seem to post high quality, relevant content at just the right time?

Like every other area of business, the best results come from forward thinking. Facebook is no different. If you’re not planning your content in advance (at least some of it), you’re going to be left in the dust.

Enter the Facebook editorial calendar.

There are so many benefits to planning and publishing your posts in advance. it doesn’t mean you should stop posting your awesome ideas when they come up spontaneously, either – quite the opposite – having a structured approach to your Facebook content provides a solid backdrop from which you can work from during the year.

Some of these epic benefits:

  • Plan seasonal posts. A calendar is a great reminder that a holiday or event is coming up, and trigger for you to start thinking about what you will post for it.
  • Save time. Sitting down at a regular time each week or month enables you to work on your most of your content in one go, improving the quality and saving you worrying about it later.
  • Apply strategy. Having a birds eye view of your content allows you to curate what you’re churning out to work with a marketing strategy, or to fit your brand personality.
  • Keep yourself accountable. A calendar ensures you don’t forget about your Facebook marketing!

Convinced yet? We hope so.

Clouds Facebook Editorical Calendar

Seeing the big picture helps it all come together.

So how do you start a Facebook editorial calendar?

A calendar is just that – a visual calendar where you can see everything coming up. There are plenty of options, and there’s no right answer. The best thing to do is choose one that you will actually use, and feel comfortable working with.

It doesn’t have to be complex and powerful to be perfect for you. Here are some popular options:

  • Spreadsheet – create your own template in Excel to suit your tastes.
  • Google Calendar – If you have a Gmail account, create a new calendar for your content. If you already have a Google Calendar you can use the left menu to toggle it on or off.
  • WordPress calendar plugin – for those who have a WordPress website already, you can install a completely interactive calendar plugin to help your planning.
  • Calendar app – there are free and paid options here. A great one is made by SproutSocial.
  • Paper calendar – good old fashioned pen and paper (allows a lot of creative control!). Here are some good downloadable templates.
Sprout Facebook editorial calendar

Sprout Social offer a great calendar solution.

How to Plan Your Content

The next step after choosing a calendar type is to get planning. Here’s an easy process you can follow:

  1. Choose your post frequency, and fill out the next few months with placeholder posts (just mark them in your calendar). If there’s a theme you want to use, like ‘motivation Mondays’ enter this into the relevant posts.
  2. Start planning your seasonal content. Make note of all relevant public holidays, celebrations and industry related recurring events and write them in. Go over your placeholders and adjust based on which of these you want to address.
  3. Begin a list of potential topics or ideas for future posts, as well as images you want to put with them. If you have anything right now, throw it down!
  4. Review the next two calendar months, and start putting down any posts in advance you would like to use.
  5. Create posts you can write right now and schedule them your Facebook editorial calendar (I’ll explain how below).

Remember to keep on top of your editorial calendar – we recommend sitting down to review what’s coming up and adding to it at least once a month.

Now, when you’re out and about and considering posting something on-the-go from your smartphone, you will know if something similar is already coming up. Over time you will eventually know exactly what your content is doing and can start focusing on implementing more complex strategies like planning posts around building your brand image and personality.

How to Schedule Facebook Posts To Publish In Advance

Once you have a post written that you’re happy with, open your Facebook page and write it in.

This time, instead of clicking ‘Post’, click ‘Schedule’. A box will come up with date and time options, which you can fill in with the info you’ve pre-decided on in your calendar.

Schedule Facebook Editorial Calendar

The time and day of your posts will depend on your industry, but if you’re not sure, experiment with it – try a few things, see how they perform, and adjust as necessary. A good way to start playing with the right time of day for you posts is by thinking about what your audience are probably doing at the time.

A lot of interaction happens during the working day, so start by posting between 9am – 5pm on weekdays and go from there.

That’s it! Remember to check your Facebook Dashboard often to see how your posts are going, and try to figure out why the good ones are successful. You can then emulate this approach with your future posts.

Good luck, and let us know how your Facebook editorial calendar works for you!